The story began in Stockholm back in 2005, when the founder Linda Sätterström had her first daughter, Elodie. Well-designed clothing for babies and toddlers where available everywhere back then. But Linda couldn´t find designed alternatives for many of the other products that you need for life with a baby. So, she developed her first product, a pacifier clip. One that was beautiful and that would match her daughter’s outfit. She began selling the clips and the idea really struck a note with other parents. First in Stockholm, then Sweden, and finally all over the world.